Pilot Year — 15 Portland Businesses Small actions multiplied Under 20 minutes a week There is always room inside Acts of kindness in action East Portland · Old Town · St. Johns Pilot Year — 15 Portland Businesses Small actions multiplied Under 20 minutes a week There is always room inside Acts of kindness in action East Portland · Old Town · St. Johns
Pilot Year Now Open

Kindness starts
at work.

Then it spreads everywhere.

The Workplace Acts of Service Initiative embeds everyday compassion into Portland's small businesses — building cultures of care one workday at a time, then watching them ripple outward into neighborhoods and community life.

🌱
15
pilot businesses this year
⏱️
20
minutes per week, per employee
🏙️
3
Portland neighborhoods in focus
💛
$0
cost to join in year one
THTF · Acts of Kindness in Action
"Everyday acts of service and compassion build the foundation for larger systemic change. Small actions matter — especially when multiplied through community."

"This pilot is not a smaller version of a mature program.
It is a carefully scoped experiment — designed to test the core model before expanding its surface area."

Workplace Acts of Service Initiative · Pilot Year Framing

What's in.
What's deferred.

Clarity on scope is the difference between a pilot that generates actionable learning and one that exhausts its organization before it proves anything. Here's exactly what we're building this year — and what waits for Year 2.

Pilot Year — Must Have
Service Champion system (primary + backup)
Weekly log and five core metrics
Internal tracking dashboard
One quarterly cohort gathering
Monthly story digest (email)
Neighborhood act guardrails
Pre/post employee belonging survey
End-of-pilot public learning report
Deferred to Year 2+
Annual city-wide summit
Quarterly video micro-documentaries
Public-facing map with story infrastructure
Portland Acts of Service Business Certification
Expansion to mid-size employers
City-wide public dashboard
Replication in other Oregon cities
The certification pathway, city-wide summit, and film production are all part of the long-term vision — but they wait until the pilot has proved the core behavioral model works. Everything else builds on that proof.

Five questions
this pilot answers.

A pilot is an experiment, not just a small program. These are the specific questions we're designed to test — and honest answers to all five will determine whether, how, and at what scale the program expands.

Question 01
Can Portland small businesses sustain a weekly acts-of-service rhythm for six months?
Testing whether the weekly structure holds without significant drop-off across different business types and team sizes.
Question 02
What participation rate is realistically achievable — and what predicts it?
Identifying which sectors, Champion types, and business contexts produce the strongest and most consistent engagement.
Question 03
Which act direction generates the strongest engagement: colleague, customer, or neighborhood?
Understanding where the program's natural energy lives — and how to sequence outward expansion.
Question 04
What level of Champion support is actually needed to maintain consistency?
Testing whether the current weekly SOP is sufficient, or whether it needs calibration based on real-world experience.
Question 05
Does service orientation measurably externalize beyond the workplace during the pilot period?
The mission-critical test: proving that workplace culture shift actually travels outward into neighborhoods and community life. Tracked via the externalization rate metric throughout the full pilot period.

Under 20 minutes a week.
Real culture shift.

Designed around your workday, not around our schedule. Every element fits inside existing time — no extra commitments, no new meetings, no disruption to what you've already built.

The Weekly Rhythm — Your Business, Your Pace
Monday
🌅
Weekly Prompt
A single prompt posted in your break room or Slack. Champion names one act from last week.
2 min
Mid-Week
💛
The Act
Each employee chooses one act from the menu — colleague, customer, or neighborhood.
5 min
Friday
🔄
Team Check-In
"What did you do?" and "What did you notice?" Led by the Champion. Brief, optional share.
5–10 min
Monthly
🌍
City Challenge
A themed challenge all 15 pilot businesses attempt together, building the city-wide movement.
Varies
🏅
Service Champions
Each business designates a primary and backup Champion. We provide a dedicated playbook, onboarding training, and weekly support. The Champion prompts, models, and logs — that's the whole job.
📊
Five Core Metrics
Participation rate, act density, consistency score, spread index, and externalization rate. Tracked weekly by Champions in a 2-minute log. Simple, auditable, and designed to answer the pilot learning questions.
🤝
Cohort Community
All 15 businesses convene once per quarter. Champions share what's working, hear stories from peers, and build the cross-business relationships that make this a city-wide movement, not 15 solo programs.

Three directions.
You choose.

Every act in this menu passes three filters: low-burden, universally appropriate regardless of team composition, and doable by any employee without organizational authority.

🛠️
Cover a task for someone who's visibly overwhelmed — without being asked, and without mentioning it later.
✉️
Leave a specific handwritten note naming exactly what you noticed someone do well — not generic praise, something real.
👋
Check in on a coworker who's been quieter than usual. Not a performance check — just a human moment.
🌟
Publicly name the invisible work someone does that usually goes unrecognized — in a meeting or group message.
🗣️
Advocate for a colleague's idea in a meeting when they're not in the room. Name them when you do it.
💬
Learn something new about a colleague you don't know well — ask one genuine question and listen fully.
🧠
Remember and use a returning customer's name. Ask one genuine follow-up from your last interaction.
🎁
Offer a small unexpected extra — a sample, a recommendation, an honest opinion — with no upsell attached.
📝
Write a personal thank-you note to a longtime customer naming something specific about why their presence matters.
🔗
Connect a customer to another local business that serves their need better than you can. Generosity over competition.
⏸️
Give someone your full, unhurried attention for one interaction — no phone, no half-presence, just presence.
🌱
Acknowledge a first-time customer by name at the end of their visit and tell them you hope to see them again.
🧹
Sweep or clean beyond your storefront boundary without announcement — because the block is shared.
📚
Set up a small free lending library or community shelf outside your door. Replenish it quietly.
👁️
Learn the names of people who regularly pass by your business and greet them consistently by name.
🏘️
Invite a neighboring business to co-host something small — build something neither of you could do alone.
🌿
Plant something outside your space — flowers, herbs, a small bed — that anyone can enjoy freely.
📣
Amplify a community organization's event or need to your customers. Use your platform as a neighborhood resource.
Three-Filter Test: Every act was evaluated before inclusion. Is it low-burden? Is it universally appropriate regardless of team composition? Can an hourly employee do it without authority? Acts that didn't pass all three were revised or removed.

Care for community
done right.

These guidelines exist to protect both employees and community members. They're presented as care for the community, not liability management.

Allowed
Respectful, dignified interaction with anyone in your neighborhood
Learning names, making eye contact, offering a genuine greeting
Small gestures requiring no organizational authorization
Sweeping, planting, or tending shared public space near your business
⚠️
Restricted — Coordinator Approval Needed
Distributing goods or food to community members
Giving money or gift cards
Handling interpersonal conflict situations
Any act requiring sustained engagement with vulnerable individuals
🚫
Prohibited
Representing promises on behalf of THTF or your business
Engaging in situations that feel physically unsafe
Photographing or identifying community members without clear consent
Any act that could be experienced as intrusive or patronizing

Three lines.
That's the whole thing.

I will look for small ways to make work better for the people around me.
I will pay attention to needs I might usually miss.
I will treat service as part of how I show up — here and beyond.
The pledge is an invitation, not a contract. Every participant is welcome to sign it. No one is required to.

Five metrics.
One honest picture.

Champions submit a 2-minute weekly log. That's the entire data collection burden. These five metrics tell us whether real culture shift is happening — not just activity.

A
Participation Rate
Percentage of employees performing at least one logged act per week. The primary KPI. Target: 30% minimum viable, 70%+ high-functioning culture shift.
Primary KPI
B
Act Density
Average acts per participating employee. Distinguishes broad shallow engagement from deep core engagement — both are useful to understand differently.
Quality Signal
C
Consistency Score
Percentage of employees participating 3+ consecutive weeks. The metric most directly indicating genuine habit formation vs. novelty-driven early engagement.
Behavior Retention
D
Spread Index
Percentage of employees who participated at least once in the last four weeks. Catches programs where a small group carries all the activity.
Cultural Distribution
E
Externalization Rate
Percentage of acts directed at customers or neighbors vs. colleagues. This is the metric that proves the program's theory: service culture leaves the building.
Mission-Critical
+
Belonging Survey
A 3-question validated survey administered at enrollment and at month 6. Provides pre/post data on employee belonging — the primary human outcome we're testing for.
Pre/Post

Honest targets.
Not grant language.

We use disciplined language here because strong operational design deserves honest outcome claims. "Target" means we'll measure it. "Assess" means we don't yet know what we'll find.

Phase One
0–12 Months
Target 15 businesses enrolled; 30%+ participation within 30 days of each enrollment
Target 200+ employees actively participating city-wide
Target 1,000+ acts logged in first 6 months
Assess changes in self-reported belonging via pre/post survey; target positive shift
Aim for externalization rate reaching 40%+ by month 6
Phase Two
12–24 Months
Expand to 40 businesses if pilot learning supports the model
Test for early indicators of cohesion improvement in workplace survey data
Target 5,000+ cumulative acts logged across the network
Explore whether service extends beyond work, as reported by employees
Long-Term Aspirations
2–5 Years · Future-State
Business Certification — pending pilot proof of concept
Investigate potential correlation with employee retention indicators
Model replication in other Oregon cities if pilot report supports it
Program data as input to city-level policy advocacy for community benefit employers

Your business.
Portland's community.

Pilot enrollment is open now to Portland small businesses with 5–50 employees in East Portland, Old Town, and St. Johns. No financial cost in year one. What we ask is simple: show up, try the acts, and help us learn what works.

The Commitment Ask
Designate a primary and backup Service Champion
Commit to 6 months of active participation
Allow 5–10 minutes of paid work time per week for program activities
Champion submits a 2-minute weekly log
Attend at least 2 of 4 quarterly cohort gatherings

Questions? Email programs@humbletravelers.org or visit humbletravelers.org

Enroll My Business
Takes 2 minutes. We'll follow up within 3 business days to confirm your spot.
No cost in pilot year. No spam, ever.
Your information stays with The Humble Travelers Foundation.
🌱
You're in.
Thank you for enrolling in the Workplace Acts of Service Initiative pilot. Someone from The Humble Travelers Foundation team will follow up within 3 business days to confirm your spot and get you started.